While most of us have read for awhile now that Facebook Hashtags were coming, I just noticed that they are now actually a thing. Although the privacy settings of individual users make viewing photos tagged with certain hashtags a little sketchy (if you are logged in as a page, you generally won’t see posts from individuals) it should be interesting to see how this rounds out. Having a communal way to see common subjects, like Twitter and Instagram do, has been a problem for the growth of Facebook. I think it will take time for many Facebookers to get the hang of hashtags, but as a social media marketer I love this new feature. Here’s a hashtag feed for Spartina 449 Flip Flops we started earlier today – it’s in celebration of National Flip Flop Day, which is on Friday – our feed is hashtagged #spartinaflipflops - only the posts from today are showing, although we did do some posts last week using the hashtag that aren’t showing.
Oh we can’t help but love this video from Vogue of the beloved Grace Coddington whipping up some traditional British faire – and if you don’t know what I mean by that, you will in a sec…. (and yes, making something that “any Vogue person shouldn’t be making” is one way to get folks talking I think the cat would agree.)
Burberry could have so easily become a drab brand, dedicated solely to peddling plaid scarves and fussy beige trench coats. Instead it’s a glistening showpiece of how to innovate in an industry that largely relies on shock and awe to renew itself. Our love for Burberry is continuously being requited through unique videos and interesting digital efforts. The most recent is their Burberry Kisses program (which to be honest might have been a little better timed for release to the masses back in February, but we’ll take our fashion kisses anytime we can get them).
While Google Chrome users can work this out on their PC’s, Burberry Kisses seem to operate best on the iPad – simply go the page here, kiss in the spot indicated (oddly just trying to swipe your fingers across the screen doesn’t work – you have to kiss it! I hope you’ve been keeping that device covered) choose the lovely Burberry lipstick shade you like best, (Union Red No 17 seems the most fetching to me) and then fill in the to and from parts on the following screen. A fun little animation plays, showing the message floating Neverlandishly to the destination city. I tried New York and saw the Statue of Liberty, and London and saw Big Ben.
When the recipient gets the kiss (they need to open the letter either in a mobile device, or be using Google Chrome) – they see the delivery animation of the message floating from city to city, which is really quite charming. Here are some screen shots and the Burberry video.
We agree with New York Magazine when they say that Stella McCartney was born fun – these designs for Resort 2014 (omg did I just type 2014 already??) certainly reflect it. I love the soft python prints, and the proliferation of hearts and kisses (lips). One thing’s for certain, you better keep those legs toned if you want to sport these adorable hemlines.
Are Pop-Up Shops going to be passe soon? You have to wonder when you take a gander at Kate Spade’s very clever new partnership with eBay. The project, called “Shoppable Windows“, are these cute windows set up around NYC (Spring St, Orchard St, W 18th, and Gansevoort) – locals strolling by can order what they [...]